Paul Lopez
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     Side A
    

     Side B
    

Comments: Exciting, urgency-creating copy that stressed the promotion's free, no-obligation aspect. This direct mail promotion was one of the circulation department's most successful campaigns.
CLIENT: Newspaper Circulation Department

BUSINESS: 300,000+ circulation New Orleans newspaper

OBJECTIVE: Create new subscriber by offering a premium and reduce churn by giving clients an incentive to continue their subscription

SIDE A

HEAD:

 Get a Double Eagle!

SUBHEAD: Get The Times-Picayune at a SPECIAL DISCOUNT PRICE and a FREE golf towel

BODY COPY:
The Times-Picayune has added an exciting new feature to the newspaper. It's a new weekly golf roundup we think you'll love.

Improve your game as you follow our features on the pros, with complete PGA, LPGA, SENIORS and NIKE scores, fun golf facts, trivia and more.

You'll be keeping up to par with the latest in local, national and world news. Not to mention money and financial news, daily event listings, and all of the things that make The Times-Picayune one of life's most inexpensive luxuries.

SIDE B

HEAD:

SCORE A FREE GOLF TOWEL!

BODY COPY:
Dear (generated by database),

I have terrific news! We'd like to send you a special golf towel absolutely FREE just for trying a subscription to The Times-Picayune.

Turn this card over and I'll tell you more.

Warmest regards,

Circulation Director

SIDE A HEAD (BOTTOM): Why not give it a shot?

SIDE A BODY COPY (BOTTOM):
Return the attached card and we'll send rush The Times-Picayune out to you along with your FREE golf towel!
   


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