A complete product launch of a new nonstick bakeware.
I was asked to come up with the product name, the press release and the accompanying copy for the box.

"Magicware" was born.

		Press Release Excerpt Magicware™: Bringing the Professional Touch to Bakeware Gibson is proud to lead the charge against burnt crusts in 2005. Bakers know all-too-well the frustration of burnt edges due to “hot spots.” Fortunately, those days will soon be a thing of the past. Welcome to the bakeware revolution: Magicware™, a new collection of siliconeware from Gibson. Although its translucent, elastic appearance may suggest deep-space origins, the character of silicone bakeware is surprisingly down-to-earth. Its amazingly even heat distribution, and easy cleanup, have made it a preferred choice among top bakers. Entirely nonstick, Magicware™ offers flawless release: baked goods pop right out. For that same reason, it is incredibly easy to clean. Fully flexible and foldable, it also offers compact storage. Talk about magic in the kitchen!
		Full release availabe upon request.