| CLIENT: Executive
Office
BUSINESS: The Times-Picayune
Publishing Company
OBJECTIVE:
Publicize the newspaper's
position as best-read daily newspaper by market penetration
nationwide;
establish rapport with the reading public
HEAD:
You Have Made Us Number
One
VISUAL: Scarborough ranking of
top 50 metro markets by daily readership
BODY COPY:
The Times-Picayune is the best-read newspaper in the nation's top 50
metropolitan markets, according to Scarborough Reports, a syndicated
media study that monitors newspaper readership.
The Times-Picayune garnered the best readership in its home
market with, on average, six in 10 giving us your attention on
weekdays. And that has made us number one, nationwide.
Thank You
|
