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(Los Angeles, CA) - In an extension of the winning licensing
agreement between leading tabletop maker Gibson USA and
Warner Bros. Consumer Products, one of the world’s most
popular cast of characters is coming to plastic tableware,
just in time for summer. Retailers can expect to see all
of the Looney Tunes favorites on a new line of
melamine and Melacore™ dinnerware, drinkware and
accessories.
According to Gibson Marketing Director Heike Kremser: “We
are looking forward to once again working with Warner
Bros. Consumer Products to introduce Looney Tunes
on a new line of plastic tableware.” |
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“These characters enjoy a broad, evergreen appeal
worldwide. We intend to capitalize on that with a fresh
new look that will appeal to fans both young and old.”
Designs incorporating Tweety and stripes or flowers (see
picture) will lead the rollout. 3 piece kids’ sets have
proven a winner at Gibson. The first Looney Tunes
plastic product will appear in this assortment, which
typically includes a plate and bowl in Melacore™ and a
plastic tumbler, and will be available at retail for an
SRP of $4.99. The plastic tabletop will quickly expand to
include adult vintage dinnerware and much more.
For more than 25 years, Gibson has fulfilled a simple
mission: to create tabletop and housewares assortments
that appeal to consumers and, as a result, generate profit
at retail.
Consumers and retailers can visit www.gibsonusa.com for
more information on Gibson’s extensive line of dinnerware,
cookware, glassware, flatware, cutlery, tea kettles,
bakeware, melamine, plastic tableware, natural products,
coffee mugs, silicone bakeware and more. ###
About Gibson USA
Leading tabletop / housewares maker Gibson USA Inc. has
been in the housewares industry for 25 years, and
currently markets the nation’s number one, casual everyday
dinnerware line. Gibson is also the leading Far East
manufacturer of tabletop / housewares items for the world.
Gibson’s products are created with a passion for style and
value. Through its GIBSON EVERYDAY™ tabletop brand, Gibson
is able to attract a broad customer base. Working closely
with retail partners, Gibson develops product lines to
address current trends in consumers’ lifestyles. As a
total tabletop resource, Gibson offers dinnerware,
cookware, serveware, glassware, flatware, silicone and
traditional bakeware, natural woven products, licensed
products and more.
For additional information on Gibson’s line of everyday
tableware and housewares, visit www.gibson.com
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros.
Entertainment Company, is one of the leading licensing and
retail merchandising organizations in the world.
LOONEY TUNES and all related characters and elements are
trademarks of and © Warner Bros. Entertainment Inc. |